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Three hotels in Paris,
the luxury boutique hotel Keppler, stylish urban hotel Marceau Bastille and the elegant classic Hotel de Sers
have become the first hotels in the French capital to display the exclusive Splendia membership
plaque.
Emmanuel
Sauvage, General Manager of Hôtel Marceau Bastille, said, “We have a privileged relationship with Splendia because we opened
our hotel at the same time when Splendia launched its website. Splendia is specialised in the distribution of luxury boutique hotels, and we have
experienced that their values are very positive for our image.”
This new development will move
Spendia's online booking platform towards becoming a fully fledged marketing
affiliation in an aim to create an internationally recognised luxury hotel brand.
“The value of a brand essentially resides in the minds of customers and is based primarily on their level of brand awareness, their perceptions
of its quality, and their loyalty to the brand. I believe brands create value for customers by helping to ensure a consistently high level of quality,”
explained Elie de Coignac, CEO and co-founder of Splendia. “By extending our brand name to our affiliated partner hotels we are reinforcing our
authority in luxury and character hotels.”
Founded in 2004 by Elie de Coignac and Benoit Durand,
Splendia is a luxury hotel brand that provides
an online reservation service dedicated to discerning leisure and business travellers. With their European head office in Barcelona and other offices in Marrakesh,
Paris, Hong Kong and Miami, Splendia represents more than 2,500 luxury and character hotels
around the world.
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