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The
Hogg Robinson Group has confirmed that Addis Ababa-headquartered Safeway Travel & Tours is to join the HRG worldwide
network as its partner in Ethiopia.
Safeway Travel & Tours was registered in 1991 and is now recognised as one of the top corporate travel operations in the country. The
company's key clients include: China Road & Bridge Company (CRBC), Huawei Technologies Co. Ltd, Save the Children, Total Ethiopia,
TURE PLC, Varnero Construction and the Water Resource & Planning Project.
Ethiopia offers significant manpower and natural resources, much of which has yet to be exploited to its full potential. Gross Domestic
Product (GDP) growth is forecast to continue at around 10% in 2008. The country's transport infrastructure is still underdeveloped meaning
that Safeway Travel & Tours' extensive local knowledge will be invaluable to HRG clients when considering appropriate corporate travel
arrangements both in and around Ethiopia.
Mohammed H Durri, General Manager of Safeway Travel & Tours,
said, "I am delighted that Safeway Travel is joining the HRG
worldwide network. Combining our in-depth country knowledge with the extensive resources of HRG is great news for corporate clients and
I am excited about the opportunities that this relationship will create as Ethiopia continues to grow and develop."
David Radcliffe, Chief Executive of
HRG, added, "Ethiopia faces some unique challenges and it is essential that we have the support of a strong local partner, who is
committed to offering the very highest standards and consistency of service in common with all our HRG partners worldwide, to help our
clients with their corporate services requirements."
Safeway Travel & Tours joins HRG's Africa region. In addition to Ethiopia, HRG's partner operations on the African continent currently
include Algeria, Botswana, Cameroon, Egypt, Ghana, Kenya, Malawi, Mauritius, Morocco, Namibia, Nigeria, South Africa, Tanzania, Zambia
and Zimbabwe with more expansion planned in the region over the coming months.
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