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An American Airlines commercial produced by TM Advertising, American’s long-standing advertising agency of record, was awarded a Bronze
Lion at the prestigious 55th International Advertising Festival, one of the world’s largest and most revered advertising
competitions.
The
commercial - Team Building - features two co-workers desperately trying to change their flights to an earlier
departure so they can escape their team-building seminar. Directed by Frank Todaro of Moxie Pictures, the commercial aired this spring and will
be on the air and online again in the fall. More than 25,000 pieces of work were entered in this year’s festival, and American Airlines was the only
airline in the world to win a Lion this year in the category of Film for Travel, Transport and Tourism.
“We’re delighted with this recognition and know what an incredible honor this is in the advertising industry,” said Roger Frizzell, American
Airlines Vice President - Corporate Communications and Advertising. “‘We Know Why You Fly’ has been a very successful campaign and well
received by consumers. We could not be more pleased with the level of strategic and creative work that TM Advertising continues to produce for
us.”
The 55th International Advertising Festival was held June 15 - 21, 2008, in Cannes, France. More than 10,000 advertising professionals and
advertisers worldwide attended Cannes this year, making 2008 the biggest festival to date.
“We're experiencing a renaissance in creativity that spans long-standing clients like American Airlines and Nationwide,” said Jim Walker, Chief
Creative Officer for TM Advertising. “Winning a Cannes Lion is a tremendous honor. We’ve made it a priority to attract and cultivate a team of top
creative talent, and we’re absolutely thrilled with the results.”
The International Advertising Festival – Cannes Lions – is
one of the largest gatherings of worldwide advertising professionals and advertisers as well as
the most prestigious annual advertising awards event. Each year, more than 10,000 visitors from the advertising and allied industries attend this
event to celebrate the best of creativity across all media, discuss industry issues, and network with one another. Winning companies receive the
highly coveted Lion trophy, honoring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion and integrated advertising,
as well as the best media and direct marketing solutions.
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