New Zealand Promotes Ski Slopes in Australia

Two special advertisements launched in Australia on Monday encouraging Australians to enjoy the New Zealand ski slopes this spring.

"This ski season is predicted to be the best and longest we’ve ever had and with the school holidays coming up, it’s the perfect time to be encouraging Aussies to book a spring ski holiday," said New Zealand Tourism Minister Damien O’Connor. "Australia is a vital market for New Zealand’s $8.3 billion tourism industry, providing over 38% of total visitors last year."

Just over 70,000 Australians participated in snowsports during their New Zealand holiday in the year to March 2008, up 30% on the previous year.

Tourism New Zealand’s What’s On campaigns have run during the winter season for the past two years, but this latest advertising activity has been created to take advantage of the season’s record snow falls.

"The New Zealand Tourism Strategy 2015 highlights the need for the tourism industry to stimulate demand outside the peak season. The What’s On campaign is designed to show the range of activities available in New Zealand at different times of the year and encourage travel in the shoulder and off-peak seasons," said Mr O’Connor.

The new campaign will air on Australian television for a week from Monday, 15 September 2008.

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