advertisements launched in Australia on Monday encouraging Australians to
enjoy the New Zealand ski slopes this spring.
"This ski season is predicted to be the best and longest weíve ever had and with the school holidays coming up, itís the perfect time to be
encouraging Aussies to book a spring ski holiday," said New Zealand Tourism Minister Damien OíConnor.
"Australia is a vital market for New Zealandís $8.3 billion tourism industry, providing over 38% of total visitors last
Just over 70,000 Australians participated in snowsports during their New Zealand holiday in the year to March 2008, up 30% on the
Tourism New Zealandís Whatís On campaigns have run during the winter season for the past two years, but this latest advertising activity has
been created to take advantage of the seasonís record snow falls.
"The New Zealand Tourism Strategy 2015 highlights the need for the tourism industry to stimulate demand outside the peak season. The Whatís
On campaign is designed to show the range of activities available in New Zealand at different times of the year and encourage travel in the
shoulder and off-peak seasons," said Mr OíConnor.
The new campaign will air on Australian television for a week
from Monday, 15 September 2008.
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