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Qatar and the UAE remain Top Performers in MENA Region

Search ASIA Travel Tips .com Latest Travel News Send to Friend Tuesday, 16 December 2008

Qatar and the UAE remain the Middle East and North African (MENA) regions best-performing destinations for hotels. Year-to-date hotel results released by MKG Hospitalitys database CompSet, indicate Qatar has been the regions best-performing country in terms of revenue per available room (RevPAR), with just over $213. This has been driven by a healthy average daily rate (ADR) of over $306 and a relatively high occupancy rate (OR) of 69.5%.

The UAE on the other hand seems to have sacrificed ADR (now at $260) in order to achieve an OR of almost 81% and attain a RevPAR of just over $210.

Kuwait and Bahrain came in third and fourth, both with a RevPAR close to $164. Where Kuwait recorded a high ADR ($282) and low OR (58.3%), Bahrain achieved a higher OR (73.6%) and an ADR of $164. Other notable performers were Oman and Algeria, with RevPARs of $158 and $148, respectively.

CEO, MKG Hospitality, Vanguelis Panayotis, said, Although these are still rather positive results, it signals that many markets throughout the region are ready to enter the next stage of their hotel cycle. It is a natural progression and part of the hotel industrys evolution cycle to grow, restructure and consolidate. Understanding this is fundamental towards adopting the right strategies.

According to Panayotis, economic cycles determine the level of demand faced by the hotel sector. Adapting supply and hotel product to the demand also impacts performances. These different components generate cycles that are peculiar to the hotel sector and identifying the factors that influence the trend in the short and mid term is fundamental in planning and making the right decisions.

The recent pace of hotel development throughout the MENA region has been nothing short of amazing. Whats even more positive is that it has proven to be sustainable, with an increasing number of tourist arrivals and in turn hotel OR throughout the region, year-on-year. The Middle East is also outperforming the world in terms of RevPAR growth and pipeline growth, added Panayotis.

The Middle East is also forecast to be one of the fastest growing regions by 2020, with an estimated growth of 7.1% per year, 69 million tourist arrivals and nearly $4 trillion in tourism investments.

Although MENA is the most dynamic region in the world, it is still susceptible to current international risks, especially in the upscale hotel category. Hence the need for more conservatism towards research and accurate forecasting, said Senior Consultant and Director of MKGs office responsible for the region, Colette Ambiehl.

According to MKG Hospitalitys forecasts, midscale and budget hotel products will help achieve the regions next stage of the hotel cycle.

A destination should not be mono-segment, but rather have an even-spread of hotel products. This balance opens up the market and fuels more visitors, particularly seeing that the region has the highest chain hotel penetration rate, Panayotis said.

New hotel segments contribute to a destinations overall goal of attracting an increasing number of arrivals. They diversify a destinations available product and provide more options for visitors not everyone wants to or can stay in upscale hotels these days therefore they capture a greater market share.

Furthermore, and more importantly for owners, midscale and budget hotels are more resilient towards a bubble burst and endure external threats somewhat better, such as economic recession.

Above all, these hotel products allow operators to sustain a relatively high OR, ADR and positive RevPAR, whilst offering owners a good Return on Investment (ROI), as their operational expenses are more flexible, Panayotis added.

See other recent news regarding: Airlines, Aviation, Flights, HotelsPromotions, New Hotels, Visitor Arrivals, UAE, Research, Survey, MasterIndex

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