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Westin Hotels & Resorts
has launched a new in-room spa program that aims to bring the personalized luxury and comfort of a full-service spa to the privacy of the hotel room. The
in-room spa program includes a luxurious yet portable spa bed and a spa basket filled with sensory
items to be enjoyed before, during and after the massage.
The specially designed in-room spa bed was inspired by the
all-white ten layer Westin Heavenly Bed. Designed to provide the ultimate
in-room spa experience, the luxurious all-white spa bed is 31 inches wide - larger than typical portable massage tables - and is outfitted with
heated AeroCel padding topped by plush double fleecing and Westin's signature Heavenly
Bed linens. A fully padded face cradle
completes the feeling of full-body comfort. Just below the face rest, Westin installed a small shelf, designed to hold a bowl of flowers and
soothing aromatherapy oil.
The Westin in-room spa experience is customized from start to finish-beginning with booking, when a staff member collects information
about the guest's history and preferences. Approximately 40 minutes before the massage appointment, Westin staff delivers a spa basket
holding water, a flower, a CD containing customized relaxation music, a healthful treat such as dark chocolate and a letter explaining what to
expect from the treatment along with tips for ultimate relaxation and enjoyment. The basket also contains a selection of plant-based
aromatherapy oils and room sprays, allowing the guest to choose a scent for the treatment.
"We designed our new in-room spa experience to appeal to the growing segment of travelers who expect uncompromised luxury, but may
prefer the comfort and privacy of their room over a communal spa," said Sue Brush, senior vice president of Westin Hotels & Resorts. "This
program is also ideal for business travelers, who often have a small window of time for relaxation and pampering."
"Historically, hotels offering in-room massage have used equipment and methods that were designed for function, not comfort," added
Jeremy McCarthy, director of spa development, operations and marketing for Starwood Hotels & Resorts. "The new Westin initiative brings
the spa experience to the guest room by incorporating all five
senses."
Westin's in-room spa experience is currently available at 64 properties and continues to be rolled out worldwide. In Asia Pacific, In-Room
Spa service is available at Westins in Beijing, Shanghai, Sydney, Melbourne, Fiji, Langkawi, Bangkok, Guam, Bali and Auckland.
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