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Starwood appoints Mike Tiedy as Senior Vice President, Brand Design & Innovation

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Starwood Hotels & Resorts has appointed Mike Tiedy as Senior Vice President, Brand Design & Innovation. Tiedy, 48, will oversee all creative and design resources worldwide for Starwoods nine brands including Le Meridien, Westin, Sheraton, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Aloft and Element.

In this newly created role, Tiedys responsibilities include graphic design, interior design, environmental design and events. He reports to Phil McAveety, Starwoods Chief Brand Officer.

Tiedy has more than 20 years of design and brand-building experience. Most recently, he was Vice President, Creative Design for Nordstrom. In this position, he was responsible for all creative expressions of the brand including advertising, collateral, copy, events, online and visual merchandising standards.

Before joining Nordstrom, Tiedy spent 17 years in Brand Design at Nike in a variety of roles. Joining Nike in 1988 as a Graphic Designer, Tiedy rose through the ranks and ultimately served as Creative Director in Nikes U.S. and European Headquarters. Highlights from his tenure at Nike include designing and executing Nikepark at the Atlanta Olympics and the Nike Athlete Centre at the Sydney Olympics as well as high profile consumer experiences at the New York Marathon and the Tiger Woods Challenge in Toyko. In addition, Tiedy oversaw the design and execution of Nike retail outlets including flagships such as Niketown Chicago and the Nike store on the Champs-Elysee in Paris as well as many stores throughout Europe, Africa and the Middle East.

Tiedy earned his Bachelor of Science degree from Lewis and Clark College. He will be based in Starwoods company headquarters in White Plains, NY.

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