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Singapore President SR Nathan,
opened Fraser Suites CBD, Beijing on Thursday, the sixth of 12 properties Frasers Hospitality
will manage in China by 2010, and the first in China wholly-owned by the company.
President Nathan, a guest of the Chinese government at the Beijing Olympics, took time off from his busy schedule to officially open the
Gold-Standard property. Located in the prime area of Beijing’s central business district, the 23-storey building was purpose-built by Chinese
conglomerate COSCO and purchased by Frasers for US$135 million.
“China is the world’s biggest growth engine, and Beijing is at the heart of this, so we are extremely happy with this investment,”
said Mr Choe
Peng Sum, chief executive officer of Frasers Hospitality. “Owning our own property in China puts us in a unique position in this market. Unlike
other international brands, we are firmly taking root in China and are here to stay.”
Fraser Suites CBD, Beijing is part of a mixed development that also includes office and residential towers, as well as a retail mall.
The property is located in a very prime location, at the heart of Beijing’s business district and close to the diplomatic district.
The 357 studios and
one and two-bedroom apartments, are luxuriously furnished. Each apartment has a separate bedroom, a fully-equipped kitchen complete with cooking implements, cutlery dishwasher as well as
washer-dryer for clothes. Residents can also enjoy Fraser Suites’ all-day dining outlet, meeting and function rooms, fitness centre as well as a
playground and playroom for children.
“Demand for our unique blend of hospitality, with comfort, luxury and full service, has been growing worldwide, and particularly in a newly
developing economy like China which is so open to foreign business,” said Mr
Choe.
China’s GDP grew by 10.4%, to US$1.9 trillion in the first half of 2008. China is the world’s largest magnet for Foreign Direct Investment,
another measure of the upside for the service residence market. China’s Ministry of Commerce says it received US$42.78 billion of FDI in the first
five months of this year, an increase of 54.97%.
“There is a very strong upside for our market and we are committed to expanding in China,”
added Mr Choe. With the opening of Fraser Suites
CBD, Beijing, Frasers has six more properties in China due to open over the next 18 months. “Our business development team is signing up
more properties, so we may have up to 20 properties under the Fraser brand before the close of 2010.”
Frasers Hospitality’s footprint in China will cover all the major cities such as Beijing, Shanghai, Shenzhen, Nanjing, Tianjin, Guangzhou,
Chengdu, Dalian, Suzhou, Xian, Chongqing, Hangzhou, Wuxi and Hong Kong.
Frasers Hospitality’s partners include mega property owners and funds companies such as COSCO, COFCO, Carlyle, Yanlord Land, China
Merchants, China Resources Land, Harvest Capital, Vantone, Pacific Esplanade Partners, and Citigroup.
Besides China, Frasers Hospitality has also said it would target two other Asian growth giants: India and Vietnam. With these three markets and
other expansion initiatives in Europe, the Middle East, Australia and Southeast Asia, Frasers will have 8,500 apartments in its fold by 2010, just 15
months away.
“Nonetheless, China will be the biggest market for us,” said Mr Choe. “You will see a lot more new activities by us in this country over the next
few months. And with average occupancy around the world at 90% – and a three-month wait list in Singapore – we are confident of the
global appeal of the Fraser brand.”
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