|
Amadeus has created a new unit to provide tools for international leisure distribution. The unit, called TravelTainment – The Amadeus
Leisure Group, brings together three Amadeus leisure technology businesses:
TravelTainment, Amadeus Tours, and the product management and development for TOMA, a tour package distribution solution.
TravelTainment – The Amadeus Leisure Group will initially focus on Amadeus’ existing market portfolios in Germany, Austria, Switzerland,
France, Holland, Belgium, Poland and the UK and other markets beyond Europe such as North America and Canada.
“We have brought together our technology and international leisure expertise into one organisation and are now in a unique position to
meet our customers needs. We can help them as they face the emerging challenges of selling complex leisure products in the travel agency
front office and over the internet,” said Ian Wheeler, VP, Marketing, Amadeus, ”The unique technology and data developed and aggregated
by TravelTainment - The Amadeus Leisure Group, is the logical organisational base for this new approach to the market.”
The combined leisure offering of
TravelTainment - The Amadeus Leisure Group, is one of the only multi-market, multi-channel, community
distribution systems for selling leisure content of all types, including alternative packages, hotels, charters,
low cost options and cruises.
Leisure customers have access to a unique database of 470 destinations covering over 80% of the world’s leisure destinations.
“This is very exciting for the evolution of Amadeus’ leisure strategy,”
added Ralf Usbeck who continues as CEO, TravelTainment – The
Amadeus Leisure Group, and takes on new responsibilities for Amadeus’ global leisure strategy, “With this reorganisation we can focus the
energy and technical expertise of Amadeus and TravelTainment on the huge opportunity represented by the complex leisure travel market.”
Michael Kalt will be Managing Director, responsible for the Central IT and Hosting organisation and Germany; Andy Owen-Jones is
Managing Director responsible for International Content and Connectivity, Sales and Operations. Both report to the CEO of TravelTainment
– The Amadeus Leisure Group.
See
other recent news regarding:
Airlines,
Aviation,
Hotels,
Amadeus,
GDS
|
