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The Hong Kong Tourism Board
has invited internationally renowned movie star cum Tourism Ambassador Mr Jackie Chan to film in a
promotional video for Hong Kong. Appearing in the Riding School and Equestrian Park of the Hong Kong Jockey Club Beas River Country
Club earlier this week, Chan sported a full jockey outfit and promoted the message of Hong Kong as co-host city for the Olympics
Equestrian Events. In the video, Chan also introduced Hong Kong’s unique living culture, featured the city’s
gourmet offerings and gave a lion dance performance.
Chan said the co-hosting of the Olympics Equestrian Events offers Hong Kong an opportunity of a lifetime. Taking pride as the tourism
ambassador for Hong Kong and the Asia Pacific region, he said he would seize this opportunity to proactively promote Hong Kong to the world.
The promotional video is about 30 seconds long and will be available in English and Putonghua. The HKTB will come up with two versions
of the video to cater to the preferences of visitors of short and long-haul markets. Besides promoting Hong Kong as the co-host city of the
Olympics Equestrian Events, the video also showcase the charm and attractions of Hong Kong, its local dining scene, fascinating culture
and heritage.
The video will be aired on various channels and networks including National Geographic channel, ESPN, Eurosport and AXN next month,
covering markets such as the Mainland China, Southeast Asia, North Asia, Taiwan, Australia and
Europe. In addition, it can be viewed on the internet and during consumer and travel trade activities hosted by the
HKTB.
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