ASIA Travel


Korean Air sponsors Louvre Museum's New Multimedia Guide

Search ASIA Travel Tips .com Latest Travel News Thursday, 14 February 2008

Korean Air is partnering Musée du Louvre to enhance art and cultural understanding for people all over the world. This initiative, unveiled in Paris this week, involves an investment of over one million euros.

As part of the agreement to co-sponsor the Louvre's innovative new multimedia guide, commentary is translated into seven languages including English, German and Korean; indeed, this is also the first time any guide has been available in their mother-tongue for the tens of thousands of Korean visitors who visit the Louvre.

"This is the first in an exciting series of partnerships that will see Korean Air positioned as the airline company that encourages and facilitates cultural exchanges. Millions of people appreciate art and culture and a similar number enjoy travel. We are creating a bond between these two worlds that will benefit the global cultural community," said Korean Air Chairman and CEO, Mr. Y.H. Cho.

"As our business expands in Europe, we will have a quality of dialogue with upmarket travelers here enjoyed by no other airline, thanks to our relationship with one of its most respected artistic and cultural institutions, the Musée du Louvre," added Mr. Cho.

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