Spanair, the second largest airline in Spain,
has now fully adopted the Amadeus Altéa Customer
Management Solution (CMS). The new generation technology platform allows Spanair to flexibly manage all its
inventory, pricing, flight schedules and seat planning activity, as well as gain greater control over all its sales channels.
Better integration with partners, including Spanairs Star Alliance partners and travel agents, is facilitated using the shared IT platform that
underpins the Altéa CMS suite. Access to a single view of customer data will raise the airlines capacity to offer a more tailored service to its
customers. Furthermore, using the inventory module, Spanair will be able to capture the full yield potential of its network by integrating the data
obtained from the new system with the latest revenue management techniques.
Travellers using the Spanair website will also benefit from improved customer service features enabling them to: choose from content in six
languages (Spanish, Catalan, English, Danish, German, and Swedish); access detailed flight information including a wide choice of flight options, together with a range of prices shown per
fare family - with clear indication of amenities and features offered by each fare family; and make award miles bookings online, using Spanair
Marcus Hedblom, CEO, Spanair,
said, Our strategy is to use technology to significantly enhance our ability to deliver the very highest levels of
service to our customers. We are delighted to have selected the Amadeus Altéa Platform as this strengthens our ability to greatly improve time to
market, reduce costs of ongoing development work and enable a seamless service offering across our domestic and international network. All
of this was achieved with no disruption to our operations at any point throughout the migration.
Frédéric Spagnou, Vice President, Airline Business Group, Amadeus,
added, Implementation of the new systems for Spanair was quick
and smooth, a model switchover for an airline carrying over 10 million passengers a year. This is the result of a true spirit of partnership as well
as a very pragmatic approach by Spanair, who opted for the best of the Altéa platform, with minimum additional development.
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