An Event Not to Miss: Sales and Marketing in Travel Asia Pacific - Sydney 29-30 July, 2008

On 29-30th July the leading sales and marketing experts will gather in Sydney for Sales and Marketing in Travel Asia Pacific 2008. Companies such as AirAsia X, Lonely Planet, Jetstar, Google, Swissotel, Expedia, HotelClub, Webjet and Stella will join together to explain, discuss and debate the most vital issues facing the travel industry.

Conference Director, Tom Ellum, said, "With the economic situation becoming even more turbulent, and with such a wealth of opportunity in the Asia Pacific region, getting your sales and marketing right has never been so important. Especially online, where rapid development and an increasingly competitive landscape means the knowledge the conference offers is invaluable."

The Sales and Marketing in Travel Asia Pacific 2008 conference will cover these important topics:

- Optimising your marketing channels
- Offline-online synergy
- Website best practice in a rich media environment
- Advanced search engine strategies
- Online video and YouTube
- UGC and social media
- Ancillary revenue 
- Handling partners and intermediaries
- CRM and maximising customer loyalty
- New and emerging markets

The 2007 event attracted over 150 qualified delegates, and event organisers expect this year's conference to be closer to 200. Delegates at last year's events could not praise the event enough. Here is a sampling of just a few of the thoughts from delegates who attended the event in 2007:

Sally Wiseman, Flight Centre - "The range of speakers was fantastic and their honest and open speeches showed the good and bad of their past efforts which was invaluable as a learning curve for our business."

Katie Batzias, The Prince - "I have been so delighted with the information by the extremely relevant and quality speakers."

Jackie Douglas, Voyages Hotels & Resorts - "The best conference I have been to in years."

Mardi Brown, Choice Hotels Australasia - "A very worthwhile event in hearing industry best practice in play. The agenda was extremely thorough and has provided me with a great deal of motivation going back to the business."

Jack Baban, Mercure Hotel Sydney Airport - "A much need conference for Asia Pacific."

Kylie Haughie, Flair Marketing - "If you are operating in the travel or marketing industries this conference is a must."

This year EyeforTravel has built on last year's success inviting only the most expert, knowledgeable speakers who have a great understanding of the challenges and opportunities out there.

"We have used our international pedigree and experience from events in India, China, the Middle East, Europe, South America and the US to put together a conference that offers delegates the chance to gain distinct competitive advantage," Tom added. "Of course, it would be unfair to shove all that information into delegates without getting them a chance to relax and network with peers - so as with all EyeforTravel events there will be plenty of time to have a drink and meet fellow delegates and speakers."

With a great line up of speakers interrogating such a wealth of important issues, this is an event you should not miss. What’s more, if you book before the end of June you can save $100 off your delegate pass. So join your industry peers at Sales and Marketing in Travel Asia Pacific 2008 on 29-30th July in Sydney – for all the information, exclusive podcasts, and the chance to secure your place go to: www.eyefortravel.com/smapac (opens in new window / tab). 

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