Bangkok-based ScottAsia Communications and Singapore's ICON Communications have won the PR contract for the inaugural ITB Asia
2008 which will take place in Singapore, October 22-24.
Berlin's mammoth ITB Berlin,
held annually in March, is the largest travel trade show in the world.
The ITB Asia, which is supported by the Singapore Tourism Board, has been designed to serve the global travel needs of the
increasingly important Asian traveler.
ScottAsia is a specialist travel communications company founded in 2006 by leading travel industry PR specialist Ken Scott, who has
represented other high profile trade shows and events in Asia over the past six years. ScottAsia will service the ITB Asia account with ICON,
which will supply on the ground PR support services in Singapore.
Messe Berlin Singapore, director, Dr Martin Buck,
said, "Asia needs a definitive travel trade show. ScottAsia specializes in the travel
industry. ICON knows the Singapore media and event landscape intimately. They are perfect partners for our trade objectives."
ScottAsia Communications managing director, Ken Scott,
added, "One of the facets that attracted us to ITB Asia was their commitment to
serving small and medium sized tourism operators in Asia. There are many innovative and highly responsible tourism operators in Asia that
deserve exposure at a world-class travel trade show."
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