Google Zeitgeist unveils Hong Kong’s Hottest Searches

With the Year of The Rat fast approaching it is time to reflect on what made this year - the Year of The Pig - special, and on Thursday, Google Zeitgeist announced the most popular and fastest-rising search terms captivating Hong Kong people’s mind.

Zeitgeist means “spirit of the times” - and because people use Google to search for what is new, interesting queries when seen in volume tend to be a good reflection of what is on people’s minds. Amazingly, as many as 25% of the search queries Google gets on any one day are new - meaning they have not been seen before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries being typed into the Google.com and Google.com.hk search boxes from Hong Kong. Please note that there are some Chinese characters below which may not appear properly on all systems.

Top Searches of Local Hong Kong News

1. 中大學生報 (Chinese University Student Press) 2. 清明上河圖 (Along the River During the Qingming Festival) 3. 區議會選舉 (District Council Election) 4. 陳開枝 (Chen Kai-zhi) 5. 朱培慶 (Chu Pui Hing)

Top Searches of Local Places

1. 海洋公園 (Ocean Park) 2. 香港迪士尼 (Hong Kong Disneyland) 3. Megabox 4. Elements 圓方 5. APM

Top Searches of Celebrities

1. 鄭希怡 (Yumiko Cheng) 2. 吳尊 (Wu Chun) 3. 湯唯 (Tang Wei) 4. 江若琳 (Elanne Kwong) 5. 許瑋倫 (Xu Wei-lun)

Top Searches of TV Dramas

1. Prison Break 2. 交響情人夢 (Japanese TV drama) 3. 溏心風暴 (Local TV drama) 4. Heroes 5. 大話妹 (Korean TV drama)

Top Searches of Movies

1. 色戒 (Lust, Caution) 2. 變形金剛 (Transformers) 3. 不能說的秘密 (Secret) 4. 蜘蛛俠 (Spiderman 3) 5. 戰狼300 (300)

Top Searches of Gadgets

1. NDS 2. iPhone 3. Wii 4. PSP 5. EEE PC

Top Searches of Financial Related Sites

1. 香港交易所 (Hong Kong Exchange and Clearing Limited) 2. aastocks 3. Finet 財華網 4. Bloomberg 5. etnet

Top Searches of Brands

1. agnès b 2. LV 3. Gucci 4. Nike 5. Rolex

Top Searches of Online Games

1. 魔獸世界 (World of Warcraft) 2. Travian 3. 勁舞團 (Dance Fish) 4. Online (Tales Runner) 5. 天翼之鍊 (Tales Weaver)

Top Searches of Online Forums

1. Discuss HK 香港討論區 2. Uwants 3. PCCHK 香港警察討論區 4. HK Golden 香港高登 5. Foxy

Top Searches of Social Networking Sites

1. Facebook 2. Friendster 3. MySpace 4. Orkut

Top Searches of Destinations

1. Macau 2. Shenzhen 3. Japan 4. Shanghai 5. Singapore

Top Searches of Airlines

1. Cathay Pacific Airways 2. Dragonair 3. Singapore Airlines 4. Oasis Airline 5. British Airways

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