MSC Cruises sponsors Cowparade Capri 2008 for Charity

MSC Cruises has sponsored two fibreglass cows in the “Cowparade 2008”, a contemporary outdoor art fair in Capri which is open until  11 July 2008.

The two colourful pieces of arts, named MSC Yacht Club and MSC Cruises, will be displayed in Via Camerelle and at the Belvedere of the Funicular cable vagons. After the exhibition, the two sculptures under full personalisation of MSC brands will join the other 28 in an auction by Sotheby’s. Fund raised will be donated to the “Fondazione Cannavaro Ferrara”, an organisation assisting the distressed children in Italy who suffer from social deprivation and marginalisation.

“It is our intent to strengthen the deep relationship that links us to this region,” said Domenico Pellegrino, Managing Director of MSC Cruises “Our success began in Naples and it is from here that we want to continue to promote, in synergy with the local territory, the marvelous and unique resources that Naples has to offer. For the same reason, next 18 December, Naples will be the exceptional main stage for the inauguration of our new flagship MSC Fantasia, the largest ship ever commissioned by a European ship-owner.”

The “CowParade” event was inspired in 1998 by the idea of the Swiss sculptor Pascal Knapp, and, and it finally arrived in Capri after its great success in the past decades in major cities all over the world – from the USA to Australia, from Japan to Europe. This year 30 “cows” were welcomed by the Mayors of Capri and Anacapri as well as the Local Tourism authority and the Hoteliers’ Federation on the Island of Capri, which all made up the possibility for the event on the “blue island”.

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