The World Travel & Tourism Council
(WTTC) has signed an agreement with the Government of Santa Catarina and the Government of Brazil to
hold its forthcoming Global Travel & Tourism Summit in Florianópolis (the capital of Santa Catarina) from 15-16 May 2009.
"We are delighted to enter this agreement which brings together
WTTC, the Government of Santa Catarina and Embratur - the national tourism
organisation of Brazil - in a strategic partnership to enhance the role of Travel & Tourism in developing sustainable economies and prosperous
local communities," said Luis Henrique da Silveira, the Governor of
"Brazil is not only one of the world's fastest growing tourism source markets, whose international tourism expenditure is up 58% so far in
2008," added Jeanine Pires, Head of Embratur, Brazil, "but it has also recorded double-digit percentage growth in international tourism receipts
(visitor exports excluding transport) for the past four years. And the trend is set to continue with receipts up more than 18% in the first half of
Located in Southern Brazil, Santa Catarina and its capital, Florianópolis, is acclaimed for its outstanding natural beauty,
50% of the total land
area of Florianópolis is conserved as natural reserves. The national and regional governments' commitment to the conservation of the natural
environment and local culture of Santa Catarina was one of the key factors considered by WTTC's Board who agreed, by unanimous vote, on
the destination as the host of the 2009 Global Travel & Tourism Summit.
"In these challenging economic times," said Jean-Claude Baumgarten, President & CEO of WTTC, "when it is almost impossible to predict
short-term trends - let alone make long-term forecasts - it is more critical than ever for the public and private sectors to forge close partnerships
so they can work together to ensure the longer-term prosperity of Travel & Tourism. Our partnership with the Government of Brazil and the
Government of Santa Catarina will provide a much needed platform for dialogue among leaders of industry and government, shaping the future
of Travel & Tourism worldwide."
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