has signed a new agreement with EC3 Global, managers of the Green Globe brand, to help
reduce the carbon footprint of its new event, the PATA CEO Challenge: Confronting Climate Change.
Green Globe is
a leading international environmental benchmarking and certification programme for the travel and tourism industry.
"EC3 and Green Globe are recognised as leaders in helping travel organisations develop sustainable business models. We are delighted to be partnering with them on this event and in other areas of PATA's strategic operations," said PATA President & CEO, Mr Peter de
On 29-30 April 2008, travel and tourism industry leaders will gather in Bangkok, Thailand, for the inaugural PATA CEO Challenge.
Mr de Jong said the PATA CEO Challenge organising team, like most event managers, was relatively new to the process. "While this is new
territory for us, we will be doing everything possible to reduce our emissions, as well as learn how we can improve our performance for
future events. Our approach is to mitigate where possible and offset where we can't."
EC3 Global CEO, Mr Stewart Moore, said Green Globe was "absolutely committed" to supporting PATA achieve its goals. "We will apply our
science and systems to help PATA significantly reduce its footprint for key elements of the event. These include ground transportation,
accommodation, meals and other event logistics."
International delegates to the event are also being encouraged to offset the carbon emissions generated by their flights to and from
Bangkok. The event venue - the Centara Grand & Bangkok Convention Centre at CentralWorld - has joined Green Globe's accreditation
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