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The
Macau Government Tourist Office (MGTO) has chosen Hume Whitehead Limited to raise the destination’s profile, communicate key
messages and increase visitors from the UK and Irish markets.
The agency’s focus will be to ensure that the destination becomes a “must visit” on any Far East holiday, as well as the
perfect location for business events and conventions. From the cultural appeal of the historic centre of Macau, a UNESCO World Heritage Site, to
a wide-ranging programme of year round events and more recent developments such as state-of-art resorts, casinos and convention and
entertainment facilities, Macau is evolving into one of the world’s most
vibrant destinations.
As well as high profile media activities to raise awareness and understanding of Macau amongst consumers, Hume Whitehead will work closely
with the travel industry to increase distribution of Macau tourism programmes and increase sales through a range of partnership marketing
campaigns.
“The UK market is one of the most important outbound travel markets in the world and we are confident that Hume Whitehead's extensive
experience and contacts will help us put Macau firmly on the map with UK and Irish consumers” said Mr. João Manual Costa Antunes, director of
the MGTO.
Sue Whitehead, director and co-founder of Hume Whitehead,
said, “We are absolutely delighted to have been appointed to support Macau at
such an exciting time and look forward to working with the MGTO team to promote the destination’s multi-dimensional attractions. Macau has
something for everyone, a message we will be working hard to communicate over the forthcoming months.”
During the first seven months of this year, Macau’s visitor arrivals reached 17.6million, an increase of 18.5% compared with the same period of
2007. Amongst this figure, Macau recorded more than 1.8 million international visitors, showing a 43.4% increase over the same period last year.
The United Kingdom is the one of destination’s premier European source markets, with 77,973 visitors last year, a growth of 36.5%.
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