5,000 Serviced Apartments to be added to Fraser brand over next 2 years

As part of its global expansion plans, Frasers Hospitality is to add around 5,000 serviced apartments under its Fraser brand over the next two years. Much of this expansion will be focused on growth in emerging economies of the Asia: China, India and Vietnam.

As a leading international Gold-Standard serviced residence owner and management company, Frasers Hospitality has been at the forefront of the hospitality industry since its inception in Singapore in 1998. From a mere 400 apartments in two flagship properties locally, Frasers Hospitality expanded aggressively from 2001 into major gateway cities of the world spanning across Australia, North Asia, Southeast Asia, Europe and the Middle East, and expects to have 8,478 apartments in its fold by 2010.

Mr. Choe Peng Sum, CEO of Frasers Hospitality said, "This is an exciting time for Frasers Hospitality as we have successfully grown our brand presence across Europe, Asia Pacific, Australia and the Middle East in the short span of seven years since we branched out internationally. We target the expansion of our Gold-Standard serviced residences to markets where demand for extended-accommodation is seeing an increase, in gateway cities of countries experiencing tremendous economic growth including China, India and Vietnam."

Currently, Frasers Hospitality has presence in major gateway cities of the world and has set its sights on embracing the world with over 81 properties in all major gateway cities over the next five years.

The company has set its sights on venturing into the emerging new economies of Asia to address the rapidly increasing demand for mid-to long-term accommodation. Countries like China, India and Vietnam are seeing an encouraging growth of inflow of Foreign Direct Investment (FDI) into the countries' economy and are experiencing sustainable year-to-year Gross Domestic Product (GDP) growth. With an ever increasing number of international multinational companies (MNCs) entering these markets, the influx of expatriates has driven demand for the extended-accommodation market, particularly in key cities where economic growth has been most evident. Frasers Hospitality has targeted new property launches in such cities and surrounding major transportation hubs, central business districts, and lifestyle and entertainment hubs.

Not limited only to Asia, Frasers Hospitality has also laid out plans in other major gateway cities to establish its brand presence including Edinburgh, Bahrain and Perth.

Frasers Hospitality Expansion in China

In recognition of China's strong economic growth, Frasers Hospitality has aggressively prepared itself within the China market with twelve properties under its brand, three of which are located in the capital city Beijing and another three in the country's economic and financial hub, Shanghai. Additional properties are strategically located in other top tier cities, namely Guangzhou and Shenzhen. The company is also focusing its efforts to expand in China's growth cities, including Chengdu, Nanjing and Tianjin. This commitment includes strengthening its presence in Hong Kong.

Frasers Hospitality in China: Fraser Suites CBD, Beijing, Fraser Place Beijing, Fraser Residence CBD East, Beijing, Fraser Residence Shanghai, Fraser Suites Shanghai, Fraser @ Hengshen Road, Fraser Residence Guangzhou, Fraser Place Shekou, Shenzhen, Fraser Suites Chengdu, Fraser Suites Nanjing, Fraser Residence Tianjin and Fraser Suites Hong Kong.

Frasers Hospitality Expansion in India

In India, Frasers Hospitality has seven new properties scheduled to launch over the next three years. These new Fraser branded Gold-Standard serviced residences are situated near key technology cities across India in Gurgaon, Bangalore, Hyderabad and New Delhi. They cater to the rising demand for extended accommodation, arising from an increase in MNCs concentrated in these cities. In addition to the current properties already in the pipeline, the company is also currently exploring establishing its presence in other key cities including Chennai, Mumbai and Kolkata. India is currently enjoying a growing economy with tremendous FDI inflows and with an annualized five-year total return of 42.2%, the country comes in second after Brazil in terms of growth of the world's largest public companies, in comparison to the growth percentage in Britain and the US at 17.1% and 11.1% respectively.

Frasers Hospitality in India: Fraser Place Gurgaon, New Delhi, Fraser Place Hosur Road, Bangalore, Fraser Residence Beverly Park, Bangalore, Fraser Suites Hitech City, Hyderabad, Fraser Place Mayu Vihur, New Delhi, Fraser Place Whitefield, Bangalore and Fraser Place Sohnar Road, New Delhi.

Frasers Hospitality Expansion in Vietnam

Hot off the heels of the recent launch of Fraser Suites Hong Kong and Fraser Place howff Shinjuku, Tokyo, East Tower and West Tower, Frasers Hospitality has unveiled yet another Gold-Standard serviced residence in Vietnam - Fraser Suites Hanoi. The company is also slated to open a new property over the next year in Ho Chi Minh City. Vietnam is currently one of the fastest-growing economies in Asia with an average growth of 7.5% a year over the past decade.

Frasers Hospitality in Vietnam: Fraser Suites Hanoi and Fraser Place Ho Chi Minh.

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