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Singapore Expo has just launched a new logo, and promotional campaign in line with
its re-branding programme which started in mid 2007. With a new team on board, recent developments in Singapore’s MICE industry and the need to create a lasting impression in this
dynamic marketplace, a new treatment of the logo, new ad campaign, website and other promotional materials were launched.
The logo, website and advertisement’s new image illustrate the flexibility of the venues at Singapore Expo and the markets that it serves.
The logo repositioning builds on the corporate identity and moves Expo away from being seen as a purely exhibition arena to a multifaceted
centre able to host all types of events including conferences, meetings, conventions, banquets, concerts and special events as well as trade
and consumer exhibitions. This is why he words Convention and Exhibition Centre have been added to the logo to emphasize that Singapore
Expo isn’t just about exhibitions or expositions, or the name of a show or event.
The logo with its bold block font is strong and easy to understand, and
should help build brand consciousness with its clients and customers about the solid organization they are dealing with. The bright colours of the logo also represent the diverse events hosted at Singapore
Expo. Green represents Trade and Consumer Exhibitions.
Blue represents Conventions, Conference, Meetings. Red represents Banquets and Gala Dinners. Yellow Represents Special Events. Black
represents the Singex team who bring it all together. The colours also convey a multinational, multicultural, multi-events global networking
hub.
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