Trade visitors attending the international ITB Travel Technology Conference
PhoCusWright@ITB on 12 March 2009
can receive special rates until 31 January 2009 with Early Bird tickets costing
EUR 300 instead of EUR 350 per person. This ticket grants admission to each PhoCusWright
session and includes a trade visitor pass for the ITB Berlin.
The compact and highly topical programme of the Travel Technology conference organised in collaboration with PhoCusWright, a leading US
market research company in the tourism and travel industry, will provide information on developments, innovations and new services, to
experts from sales, marketing and business development, who represent the entire value-added spectrum of the tourism industry.
PhoCusWright@ITB Berlin shows how new technologies can be implemented effectively to increase profit margins and operational efficiency.
Trade visitors will find out how to exploit new technologies to realise their business potential in new
Among the conference highlights are Executive Roundtables on topics such as
"the local influence of social networking" and "tourism
marketing of the future". There will be keynotes on the latest technologies for marketing rail tours, and on combining technology, luxury and
nostalgia. Case studies will examine next-generation mobile travel services. CEO Interviews will round off the programme organised by analysts
Successful, high-ranking executives and e-business experts will be offering inspiration and concrete suggestions. The list of speakers
guarantees sessions of outstanding quality. They include Dr. Eberhard Kurz, CIO, Deutsche Bahn AG; Javier Pérez-Tenessa, founder and CEO,
eDreams Inc.; Javier Gonzales-Soria, Managing Director, Spain, Google Inc.; Michael Lacy, CEO Handy Group; Gerry Samuels, founder and
Executive Director, Mobile Travel Technologies Ltd.; James Lohan, Managing Director, Mr. and Mrs. Smith; Dale Moss, Managing Director,
OpenSkies; Konrad Plankensteiner, CEO, Tiscover AG, and many more.
Following its successful launch last year, the PhoCusWright Bloggers Summit will be taking place again. On 11 March travel industry bloggers
will be exchanging views on trends in user-generated content. Free workshops dealing with numerous case studies will take up topics such as
fragmentation and consolidation regarding Social Media, Twitter and SEO.
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