Book Early and Save - ITB Travel Technology Conference PhoCusWright@ITB

Trade visitors attending the international ITB Travel Technology Conference PhoCusWright@ITB on 12 March 2009 can receive special rates until 31 January 2009 with Early Bird tickets costing EUR 300 instead of EUR 350 per person. This ticket grants admission to each PhoCusWright session and includes a trade visitor pass for the ITB Berlin.

The compact and highly topical programme of the Travel Technology conference organised in collaboration with PhoCusWright, a leading US market research company in the tourism and travel industry, will provide information on developments, innovations and new services, to experts from sales, marketing and business  development, who represent the entire value-added spectrum of the tourism industry. PhoCusWright@ITB Berlin shows how new technologies can be implemented effectively to increase profit margins and operational efficiency. Trade visitors will find out how to exploit new technologies to realise their business potential in new areas.

Among the conference highlights are Executive Roundtables on topics such as "the local influence of social networking" and "tourism marketing of the future". There will be keynotes on the latest technologies for marketing rail tours, and on combining technology, luxury and nostalgia. Case studies will examine next-generation mobile travel services. CEO Interviews will round off the programme organised by analysts at PhoCusWright.

Successful, high-ranking executives and e-business experts will be offering inspiration and concrete suggestions. The list of speakers guarantees sessions of outstanding quality. They include Dr. Eberhard Kurz, CIO, Deutsche Bahn AG; Javier Pérez-Tenessa, founder and CEO, eDreams Inc.; Javier Gonzales-Soria, Managing Director, Spain, Google Inc.; Michael Lacy, CEO Handy Group; Gerry Samuels, founder and Executive Director, Mobile Travel Technologies Ltd.; James Lohan, Managing Director, Mr. and Mrs. Smith; Dale Moss, Managing Director, OpenSkies; Konrad Plankensteiner, CEO, Tiscover AG, and many more.

Following its successful launch last year, the PhoCusWright Bloggers Summit will be taking place again. On 11 March travel industry bloggers will be exchanging views on trends in user-generated content. Free workshops dealing with numerous case studies will take up topics such as fragmentation and consolidation regarding Social Media, Twitter and SEO.

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