10-storey-tall traditionally designed Christmas tree will be erected in Statue Square
in Central, Hong Kong, and lit up every day during the Hong Kong WinterFest
period. Together with the neighbourhood’s glittering decorations, the Christmas tree will make Central an
even more dazzling landmark this winter.
Organised by the
Hong Kong Tourism Board (HKTB) for the seventh consecutive year, the 2008 Hong Kong WinterFest will be staged from 28 November 2008 to 4 January
2009. The HKTB has been actively promoting the city’s festive decorations and activities. This year, the HKTB has secured the support of
various sectors to enhance the festive elements in different locations, spreading the fun-filled atmosphere citywide. The event will also lend a
platform for collaboration between the HKTB and travel trade to stimulate travellers’ interest in visiting Hong Kong for Christmas and New Year
celebrations, especially those from short-haul markets.
Mr Y K Pang, Chief Executive, Hongkong Land,
sponsors of the Christmas tree, said, "With its vibrant colours and spectacular design, this Hong Kong Christmas tree
the Christmas decorations at Hongkong Land’s luxurious retail centres in
Central. It aptly reflects the prosperity, modernity and dynamism of Hong Kong while also demonstrating the
traditional grace and festive spirit of the joyous season."
the New Year period have all along been peak periods of travel for visitors from short-haul markets. Capturing this business
window, the HKTB has rolled out promotions targeting Mainland China, Taiwan and Southeast Asia to promote Hong Kong’s festivities, dining,
shopping and hotel offers, as well as rewards programmes by local trade partners.
During the Christmas period, HKTB will invite “Santa Claus” to welcome
visitors at major ports of entry, so that they can experience Hong Kong’s winter celebrations as
soon as they arrive.
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