Singapore launches Project Postcard 2007

Now in its fifth run, Singapore's Project Postcard 2007 is themed My City. My Life. Two sets of four postcards have been produced and are now available island-wide at all 62 SingPost post offices, selected Cold Storage, Guardian Pharmacy and McCafe outlets, as well as ZoCard distribution points. SingPost is also sending the postcards to about 1.35 million homes.

The postcards, which have pre-paid international postage, feature entries to STB’s Unique2Me National Photo Competition, which invited participants to share what they think makes Singapore unique. They depict the blend of old and new buildings that make up the city’s distinctive landscape, festive lion dance as well as fireworks displays over the city skyline.

Electronic versions of the eight postcards are available at the Project Postcard microsite. Senders can personalise their e-cards with avatars which they can customise for a more personal touch. The site will also offer other content such as screensavers and desktop wallpapers.

Ms Winnie Pua, Director, Brand Management, Singapore Tourism Board, elaborated, "Instead of picture perfect postcards, we are inviting our overseas friends and relatives to see our city through the lenses of locals. These pictures are taken by locals, adding authenticity, intimacy and warmth to the invitation. Through this invitation, visitors can look forward to creating their own unique experience in Singapore when they arrive."

For the first time, overseas recipients can use their postcards or e-cards to redeem a privileges card at DUCK&HiPPO @ Orchard (junction on Cairnhill Road and Orchard Road). This card offers one-for-one deals and special discounts at participating outlets such as DUCKtours, HiPPOtours, Sentosa and its attractions, Singapore Zoo, Night Safari, G-MAX Reverse Bungy, Snow City, TigerLive, Suntec City, VivoCity and Centrepoint. These visitor privileges are valid until the end of April 2008.

To further entice residents to send out postcards, the STB will organise two draws on 12 November and 6 December, with attractive prizes for lucky pairs of senders and receivers of both the postcard and e-card categories. Some 40 people will receive consolation prizes including F&B and spa vouchers. In addition, six pairs of grand prize winners (consisting of the local sender and foreign recipient) will be picked to win attractive prize hampers that include F&B and spa vouchers and hotel accommodation. In addition, the foreign recipients stand to win a pair of economy class return air tickets from Singapore Airlines, and 4D/3N hotel stay for two at the Rasa Sentosa Resort.

Project Postcard has fulfilled the dreams of several winners to visit Singapore. Dr Benedict Lin, 49, a lecturer at Nanyang Technological University, had sent a postcard to a former student, Miss Yuka Tsukiyama, 20, an undergraduate at Nagoya University of Commerce and Business. Dr Lin said, “Yuka was very thrilled and couldn’t believe she had won a trip to Singapore. She had been working very hard to save money to visit. She had visited Singapore during her high school years and had such a good impression she wanted to return. This is a dream come true for her.”

Similarly, Ms Kharla De Los Reyes, 26, a computer programmer, promptly picked up a few postcards at the Philippine Embassy to send to her parents back home in Mindanao. In her postcards, she had promised them, “One of these days, I will send you a ticket so you can come visit me here.”

She added, “I wanted them to experience the many dishes of Singapore, shopping experience at the malls (where there’s always a sale), the delights of Sentosa, and the efficiency of Singapore’s services.” Through Project Postcard last year, her wish was fulfilled.

Project Postcard runs for eight weeks until 30 November 2007.

See other recent news regarding: Travel News Asia, Hotels, Singapore, Advertising, Brands, Project Postcard