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Sofitel
has signed an agreement with the Asian Tour to become an Official Corporate Partner and the
first Official Hotel Brand for the tour. The agreement, which takes immediate
effect, will accommodate the region’s top golfers in Sofitel branded properties in Asia through the
end of 2008.
This is proving a breakout year for the Asian Tour schedule, with 27 events offering an all-time high
of US$27 million in total prize money. The second half of the Asian Tour season will resume with the
Iskandar Johor Open from August 23-26 in Malaysia, with 11 more events slated until December
before the prestigious Asian Tour’s UBS Order of Merit crown is decided.
believes that the partnership with Accor will provide multiple opportunities for both
organisations to grow in tandem.
“We are proud and honoured to welcome Sofitel on board as our Official Corporate Partner and Official Hotel of the Asian Tour. This is a
significant development for the Asian Tour and it goes hand in hand with our objectives to build a sound commercial platform for the Tour to
sustain our growth,” said Asian Tour Senior Vice President Gerry Norquist.
Sofitel will also receive significant exposure via the Asian Tour’s commercial media platforms which includes the official website,
Asian Tour Weekly magazine show, which is beamed on ESPN StarSports, and on-course branding opportunities.
Sofitel is also heavily involved with golf in Europe, where the brand is a major partner of the prestigious Evian Masters in France. In addition,
Sofitel Thalassa Miramar in Biarritz is a long-term sponsor of France’s oldest and most important amateur competition, the Biarritz Cup, first
played in 1898. In 2006 it was renamed the Sofitel Biarritz Cup.
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