Virgin Blue has thrown its support behind the South Sydney
Rabbitohs, confirming a two year sponsorship deal with the NRL club.
The Rabbitohs are the first rugby league team Virgin Blue has sponsored.
Virgin Blue Chief Executive, Brett Godfrey said,
“Like the Rabbitohs, Virgin Blue relates well to being a challenger brand and underdog, having
launched an airline from the ground up more than six years ago. We are familiar with being underestimated and believe
that’s the best position on the field.”
Virgin Blue has grown from a standing start to being one of the world’s most profitable airlines, operating over 300
flights a day to 22 airports within Australia and to New Zealand, Samoa, Tonga, Cook Islands, Fiji and Vanuatu.
“Sports sponsorship may be relatively new to Virgin Blue but within our own industry, we have fought hard to be at the
top of the airline ladder when it comes to service and ingenuity” Brett Godfrey said.
South Sydney Football Club Executive Chairman, Peter Holmes à Court welcomed Virgin Blue as the Rabbitohs’ new
“The fact that Virgin Blue has elected to join our corporate partnership family shows that there is growing confidence
in the business community that the Rabbitohs are entering a very bright new era both on and off the field”, Mr Holmes
à Court said.
“There is an excellent cultural connection between the Rabbitohs and Virgin Blue. We share a similar base set of
values, including a dedication to innovation and excellence. Both organisations are taking on the big guns in our
respective fields and we are achieving excellent progress through innovation and commitment to staff and
customers”, he added.
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