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AirAsia
recently signed a deal to sponsor the Professional Game Match Officials Limited (PGMOL), the
body representing all the professional football referees in England. The exclusive deal
makes AirAsia the Official Sponsor of Professional Game Match Officials for a period of
three years.
The PGMOL was established in 2001 and is responsible for the training, development and monitoring
of an elite group of 19 Referees and 50 Assistant Referees, as well as a National list of 57 Referees
and 182 Assistant Referees.
The AirAsia logo will appear on the sleeves of all referees officiating in matches in competitions
including the Barclays Premiership, the Coca-Cola Football League, the Carling Cup, the FA Cup, the FA
Vase and the Johnsons Paint Trophy. AirAsia branding will also appear on all the referees’ kits and
training wear.
Tony Fernandes,
AirAsia Group Chief Executive officer, said, “One of our brand strategies is to promote our brand overseas and to reach people via
sports marketing and PGMOL provides an ideal platform. With nearly 50 matches being played every week and an average audience of
nearly 100m viewers every week across 200 territories this sponsorship is certainly a powerful global branding tool for us in enhancing our
brand awareness, not only for AirAsia but in time for AirAsia
X. Complemented by our two other major global sponsorships, Manchester
United and AT&T
Williams, AirAsia, who revolutionized low cost travel in Asia has established the brand in its own right and will continue to
do so with the support of PGMOL.”
Keith Hackett, General Manager of PGMOL, said, “The PGMOL is thrilled to have AirAsia as a sponsor. Their involvement will enable us to
continue to improve our training methods, our investigations of new technology and our development of up-and-coming referees to ensure
that the standard of refereeing in England remains some of the best in the world.”
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