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Burba Hotel Network
distributed the first wave of copies of The Hotel Yearbook 2007 to delegates at the Americas
Lodging Investment Summit (ALIS), held January 22-24, 2007 in Los Angeles, California.
The Hotel Yearbook 2007 is
published by Wade and Company of Switzerland, in association with the Ecole hôtelière de Lausanne (EHL). BHN
assists in lining up editorial content and world-wide marketing of the publication.
“The world's most knowledgeable
insiders have contributed their predictions about what might happen, what could
happen - even what should happen - in the hotel business in 2007 and beyond,”
BHN president Jim Burba said.
The Hotel Yearbook is a new, annual publication. Top hotel and travel industry leaders will be invited to submit articles,
which will be screened by an editorial committee at EHL. Topics focus on hotel business from a variety of different
perspective, including:
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Geography: What will happen in the world's key markets?
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Industry Segment: What kind of developments should we expect to see in each of the major segments of the hotel
business?
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Functional: What new and exciting ideas will be tried out in the way hotels are marketed, financed, staffed and run?
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Personalities: Who will be the movers and shakers in the industry?
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Companies: Who is on the move? Who is worth watching?
Copies of The Hotel Yearbook 2007 also will be distributed to EHL graduates and to delegates at other BHN organized
hotel investment conferences around the world, including the International Hotel Investment Forum (IHIF) in Berlin,
Germany; Caribbean Hotel & Tourism Investment Forum (CHTIC) in Curacao, Netherland Antilles; and the Hotel
Investment Conference Asia Pacific in Hong Kong. In all, more than 12,000 copies
are expected to be distributed throughout the year.
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