Silverjet to launch All-Business Class Scheduled Services between London and Dubai

Nearly 400,000 people fly annually in business class cabins between London and Dubai, and that number is likely to increase dramatically as Dubai continues to position itself as a global commercial and tourism centre.

Silverjet, a new all-business class airline, which will soon offer a private jet experience through scheduled services between London and Dubai, has already received a strong market response.

“Dubai has truly placed itself at the centre of the world’s aviation sector, and we believe Silverjet’s offering can contribute significantly to that ongoing success story,” said Katherine Gershon, Director of Sales and Marketing for Silverjet, which begins its daily Dubai-London service on November 19.

“At Silverjet, we know that there is a rapidly expanding segment of both business and leisure travellers in London and Dubai who expect more of their airlines. They want luxury, affordability, convenience and hospitality, and increasingly, they have little tolerance for ever bigger airports, ever longer queues, and ever declining standards,” Gershon said.

The airline will offer a private terminal experience at both ends of its service and will be the only commercial carrier to use the private Executive Terminal at Dubai International Airport. The airline has also confirmed that its London-Dubai fares will be on average less than half the price of competitor fares.

Silverjet, which began its operations on 25 January 2007, currently offers a twice-daily service between London and New York. On this route, Silverjet said passenger numbers almost doubled in six months and increased by 38% since September of this year. The airline’s revenue seats flown increased to 6,782 in October of this year, as opposed to 3,628 in May and 4,916 in September of this year. The airline even managed to reach 80% load factors within 7 months of the launch.

Silverjet's service from Dubai will launch on 19 November and will fly from the Executive Terminal at Dubai International Airport to its Private Terminal at London Luton Airport. Flights will depart Dubai daily at 1030 and arrive in London Luton Airport at 1445. Return flights depart from London Luton at 2100 and arrive in Dubai at 0830.

Connecting flights to New York Newark will also be available, departing London Luton Airport at 1645.

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