High Demand for Asia Pacific’s First Luxury Travel Market

The Asia Luxury Travel Market (ALTM), the first event in Asia Pacific aimed exclusively at the luxury end of the travel industry, has secured almost seventy percent of it exhibitors and will soon close its books to buyers across the region.

To date 202 invited luxury travel suppliers have confirmed their attendance including some of the world’s leading luxury brands such as Amanresorts, Peninsula Hotels, Oberoi, Taj, Abercrombie & Kent, Mandarin Oriental, Dorchester Collection, Bombardier Skyjet, Hyatt, Hunt & Palmer, Ritz Carlton and many more.

Of the 300 targeted invited buyers, over 260 have already been confirmed and will be coming from 25 different countries across the Asia Pacific region. The quota of buyers targeted to attend the show from, Japan; Korea; South Asia, which includes India, Pakistan, Bangladesh, Sir Lanka and Napal; Soviet Pacific, including far east Russia, Australia and New Zealand, have all been reached. Only a handful of places remain within South East Asia – Singapore, Thailand, Malaysia and Greater China – PRC, Hong Kong and Macau. Top buyers attending the show include Quintessentially Asia, Club Concierge from Japan, Hyundai Dream Tour from Korea, and Jetset and Harvey World Travel from Australia.

Buyers are attending by invitation only and are “fully hosted”. To preserve the exclusivity of the inaugural event, only 300 exhibitors and 300 VIP Buyers will be allowed to attend the show.

“The demand is phenomenal, exhibitor space and VIP buyer places are disappearing fast. Of course we now have the experience and brand strength of ILTM, but I believe the main reason for such an exceptional start is both the demand for luxury travel, and the luxury product in Asia,” said David Hammond, Executive Director, ALTM.

Serge Dive, co-founder of the luxury expo concept, said, “The phenomenal response we have experienced so far only goes to demonstrate the market’s demand and readiness for this event.”

ALTM is the sister event to the highly successful International Luxury Travel Market (ILTM), now in its 5th year, which brings the world’s top buyers and sellers of luxury travel together every December in the picturesque city of Cannes, in the heart of the French Riviera.

Last year’s event attracted over 3,000 travel industry professionals and media, with over 42,000 business-to-business appointments arranged in three days, along with numerous evening functions.

"With increasing affluence in the region and its impact on the appreciation of luxury, it is very fitting that Shanghai will play host to the first luxury travel exhibition in Asia,” said Jay Martens, ATLM Event Director. 

Unlike any other trade show, ALTM is staged in a highly exclusive environment in which buyers and sellers meet on a unique pre-arranged appointment system.

High tech devices known as ‘Spot Me’ will also play a part in helping to make ALTM a successful show for buyers and exhibitors. This unique hand held PDA device, which will be made available, is preloaded with details of buyers and exhibitors, and will allow buyers and sellers to message each other to arrange additional appointments. The device even has a radar function built in which will alert people when someone that they wish to meet is close by.

ALTM will be preceded by a high-level conference of international experts presenting insights into the latest trends shaping the world of luxury travel. The event will also be surrounded by a number of exclusive and glamorous networking parties.

The ALTM will be held at the Shanghai Exhibition Centre between 18-21 June 2007.

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