Peter Yesawich to keynote at Vacation Ownership Investment Conference in Dubai

A leading voice in the global marketing of travel, leisure and lifestyle services, Peter C Yesawich, will address the subject of destination marketing at the forthcoming Vacation Ownership Investment Conference (VOIC). The conference will be held at the Arabian Court of the Royal Mirage in Dubai, United Arab Emirates, on 6 March 2007.

Yesawich, chairman and CEO of US-based Yesawich, Pepperdine Brown & Russell (YPBR), is the keynote speaker at the one-day event expected to be attended by more than 150 senior business executives representing the main players in the region’s burgeoning timeshare and fractional ownership sector.

Yesawich will address emerging lifestyles and travel trends with implications for marketing regional destinations, such as Abu Dhabi and Dubai.

“Yesawich will provide insights on the changes that are being observed in the travel sector and their impact on the vacation ownership industry. This up-to-the minute information is geared to help business leaders looking at the timeshare sector to better understand how consumer behaviour and spending patterns can effect investment and bottom-line” said David Clifton, Interval’s managing director EMEA and Asia, and a prime endorser of the conference.

YPB&R is widely regarded as one of America’s leading marketing, advertising and public relations agencies serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through six offices across the United States and Europe.

“The timesharing business ranks among the fastest growing in the hospitality category in the Americas. I intend to share with VOIC delegates the reasons why, as well as why we think the timesharing business is poised for dramatic growth in the Middle East,” said Yesawich.

Listed in Who's Who in America and dubbed as one of the most extraordinary minds in hospitality marketing, Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on the CNN, CNBC and MSNBC cable television networks, National Public Radio and BBC World. He is also a co-author of Marketing Leadership in Hospitality (Prentice Hall, 2006).

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