New-Look Mobile Visitors Centre opens on Orchard Road in Singapore

Visitors to Singapore seeking information to enhance their stay can now drop by the new mobile Singapore Visitors Centre (SVC) along the pedestrian walkway in front of Ngee Ann City Civic Plaza, which open its doors today.

Spacious and strikingly dressed in the signature red and Peranakan motifs of the Uniquely Singapore brand, the new-look mobile SVC replaces its predecessor, which was half its size and showing signs of wear and tear. The former kiosk was set up in July last year to cater to the high visitor traffic during last year’s Great Singapore Sale, and saw an average of almost 21,000 tourists a month. Its replacement has the added advantage of being mobile.

Mr Ken Low, Assistant Chief Executive (Brand & Communications) at the Singapore Tourism Board, said, “As we continually seek to enhance the experience for visitors seeking tourist information and assistance, we see the SVCs taking on a more mobile nature so that they can be deployed easily to strategic locations and events where pedestrian traffic is high, thereby making information and service channels more easily accessible. The mobile SVCs can also be easily brought to key outdoor events which do not require permanent SVCs on site. In this way, we can ensure that visitors will always have access to information and service where and  when they need it most.”

Already, there are plans to have a mobile SVC near the city circuit for the highly anticipated inaugural 2008 Formula 1 SingTel Singapore Grand Prix, to be held on 28 September 2008 at the Marina Bay area.

The mobile SVC at Ngee Ann City on Orchard Road, is the first such centre to be housed in a specially designed air-conditioned container. Measuring 12m by 2.5m with a height of 4.2m, it was customised inside and out to offer visitors a warm service environment.

Inside its vibrant red walls is a generous space with sleek pearl white finish counters accentuated by colourful displays of a wide array of brochures, event information, visitor guides and maps. On hand to lend their assistance and suggest itineraries are the knowledgeable Customer Service Officers. The SVC will also serve as a point where visitors can collect items linked to special promotional activities. Those in a hurry to have queries answered quickly can opt to stop by a canopy window where SVC staff members are in attendance. The SVC is open from 9.30am to 10.30pm daily.

Apart from the mobile SVC at Ngee Ann City, other SVCs can be found at Little India, Suntec City and Liang Court, as well as at the arrival and transit lounges of Changi Airport, including at the new Terminal 3 when it is operational from 9 January 2008. The SVCs at Terminals 1 and 2 arrival halls will undergo a makeover in the first quarter of 2008. However, those at the transit lounges at these two terminals will remain in operation. Two other SVCs – at the Singapore Cruise Centre and opposite The Heeren – will close from 3 January 2008. The STB is also looking into alternative locations along Orchard Road to set up another SVC.

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