United Republic of Tanzania recently launched its first-ever TV tourism campaign in the American Market, Tanzania – Land of Kilimanjaro,
Zanzibar and The Serengeti.
Tanzania Tourism is booming and currently America is the number two source market of visitors to Tanzania. Tourism Minister Hon Prof.
Maghembe said, “one of the objectives of this TV campaign is to boost American travel to our country so it becomes the number one source
of visitors to Tanzania worldwide.”
“We are confident that our media campaign, together with a simultaneous Tanzania Travel Agent Specialist Program offered by Travel Agent
University, we will be able to reach this goal by 2008.”
Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 25% of the land
protected by the government. It boasts 14 National Parks and 34 game
reserves and is home of the tallest mountain in Africa, the legendary Mt.
Kilimanjaro; the Serengeti, named in October, 2006, the New 7th Wonder of the World by USA Today and Good Morning America; the
world acclaimed Ngorongoro Crater, often called an 8th Wonder of the World; Olduvai Gorge, the cradle of mankind: the Selous, the world’s
largest game reserve; Ruaha, now the largest National Park in East Africa; the spice islands of Zanzibar; and seven world Heritage Sites.
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