8,200 Prizes in JAL Mileage Banks 20 Million Members Thank You Campaign

Membership worldwide of Japan Airlines' frequent flyer program (FFP), the JAL Mileage Bank (JMB), has reached the 20 million mark. In celebration of reaching this milestone and as a token of the airline’s gratitude towards all JMB members, JAL has launched the ‘JMB Arigatou 20 Million Members Campaign’ worldwide.

The ‘JMB Arigatou 20 Million Members Campaign’ will run from June 1 to September 30, 2007. People who register for the campaign will have the opportunity to win one of 8,200 prizes. Two hundred top prize winners will each receive JAL coupon awards worth 100,000 yen, and a gold  colored JMB card embossed with a special commemorative 20 million members design. Runners-up will each receive 2,000 bonus JMB mileage.

All passengers traveling on JAL operated international flights and selected domestic flights departing during the campaign period, using fares eligible for JMB mileage accumulation can enter the prize draw. Passengers must also be members of the JAL Mileage Bank, and have registered for the campaign.

JAL launched its first frequent flyer program in the USA in November 1983 with the name JAL Mileage Bank. In Japan the first JAL frequent flyer program started in January 1993 under the name JAL Sky Plus, initially for first and business class passengers and later including individual economy class travelers. Customers qualifying for awards received presents of travel coupons. In Japan the program was renamed the JAL Mileage Bank in October 1996.

The program expanded into today’s mileage-earning program with some 20 million members worldwide. As a member of the JAL Mileage Bank there are many ways to earn and burn JMB miles. Miles can be earned by flying on JAL or JMB partner airlines. Over the years the program has been expanded to include mileage earnings not only from flights on JAL and its JAL Group subsidiary airlines, but also from 12 international partner carriers, and JMB Mile Partners including car and cellular phone rental companies and over 8,700 hotels worldwide.

For Japan region members, miles can also be earned in many aspects of daily life, for example, when shopping online, dining out, organizing a wedding, renting or moving house, subscribing to a publication and even when having fun at a karaoke bar.

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