InterContinental Hotels Group strengthens Asia Pacific Sales and Marketing Team

InterContinental Hotels Group Asia Pacific has appointed Gary Rosen as senior vice president, sales and marketing, Eve Weatherburn as director of brand management for InterContinental Hotels & Resorts, and Ken Wong as regional director of sales and marketing for Greater China.

Gary Rosen joins IHG from McDonald’s Corporation, where he most recently held the position of vice president, chief marketing and corporate affairs officer for McDonald’s China. With over 20 years of sales and marketing experience in the fast moving consumer goods sector, Gary was instrumental in turning around McDonald’s business, driving brand leadership and delivering record sales and operating income. Prior to his role in China, Gary was senior director of global marketing for McDonald’s Corporation. In previous roles with companies such as Simon Marketing Inc. and Walt Disney, he was responsible for driving brand performance through innovative marketing plans and alliance relationships.

In his new role at IHG, Gary will lead the company’s brands, marketing, sales and communications teams in Asia Pacific to strengthen IHG’s brands and drive hotel performance.

Eve Weatherburn has been appointed as director of brand management for InterContinental Hotels & Resorts and joins IHG with strong experience in hotel industry brand strategy and management. Her most recent role was with Australian-listed property company The GPT Group as divisional marketing manager for its retail sector, with a focus on brands and campaigns development. Prior to that, Eve worked with Carlson Hotels Asia Pacific, where she was responsible for both corporate and hotel branding across the Asia Pacific region. In her new role, Eve is responsible for enhancing the market position of InterContinental Hotels & Resorts, IHG’s luxury hotel brand, which has 147 hotels worldwide including 34 hotels in the Asia Pacific region.

Ken Wong has over 20 years of experience in the hospitality including 15 years in sales and marketing and seven years in China. Prior to joining IHG, Ken was with Marriott International as director of sales and marketing for the company’s Marriott and Ritz-Carlton hotels in Beijing. He has also held previous appointments with Shangri-La and Starwood, and has extensive sales and marketing training and hotel pre-opening experience. Ken will employ the group’s sales and marketing resources to drive revenue and increase hotel performance for IHG.

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