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Leading tourism researchers, business strategists and market planners from North America, the Middle East, Europe and across Asia Pacific
have confirmed their attendance to the first-ever UNWTO-PATA Tourism Trends and Research Conference in Guilin, China (PRC) this week
from June 29-30.
Oxford Economics Chairman John Walker heads an impressive line-up of presenters, including representatives of global brands such as
Amadeus, Nielsen, IPK International and Visa International, as well national tourism boards, airlines, travel companies and academic
institutions.
The programme will feature a series of interactive sessions, as well as presentations by world experts and moderated discussions on key
tourism issues in Asia Pacific.
Topics include the impact of the global economy on travel and tourism across the Asia Pacific region, the significance of low cost carriers
and the expanding air route network, the significance of China (PRC) in today's travel equation, consumer perspectives on future travel in
the region, the dynamics of change in travel distribution and using market intelligence in today's commercial world.
"Effective strategic planning and research is increasingly critical to success in today's rapidly changing business environment and this is a
first step in what we hope will be an on-going dialogue between tourism researchers to improve information exchanges and stay abreast of
new data analysis and interpretation techniques," said John Koldowski, Director of PATA's Strategic Intelligence Centre.
"It is fitting also that this inaugural event takes place in China (PRC), given the speed with which travel and tourism is developing there and
its influence on the global structure of our industry."
Exclusive to members of PATA and UNWTO, the two-day event is held in collaboration with the Guilin municipal government.
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