SynXis opens Singapore and Hong Kong offices

SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, recently opened their first Asia Pacific office in Singapore and has also added a new office in Hong Kong to house additional operations, account management, and technical support. In addition, SynXis will be completing its global call center offering with services in Asia Pacific to complement its existing North American, South American and European locations.

Many SynXis customers and partners have properties throughout Asia Pacific, including The Peninsula Hotels, Mandarin Oriental, Millennium & Copthorne, Orient Express, Design Hotels and Luxe Hotels.

"SynXis is committed to expansion in Asia Pacific and has made significant investments in the product and organization to ensure we have a comprehensive solution for hotels and chains in this region," said Scott Alvis, president and general manager of SynXis. "The SynXis RedX platform supports all international currencies and is also able to accommodate all Asian languages. The current booking engine is available in Japanese, both Simplified and Traditional Chinese, and Korean. In 2008 the RedX Control Center will be translated into Japanese and Simplified Chinese. SynXis is also actively engaging local PMS vendors and local online travel agents to ensure the service offering meets the needs of local hotels."

To increase awareness throughout China, SynXis has just signed a major reseller, Hotel Marketing Consulting Company (HMCC), based in Beijing. HMCC is a marketing and consulting company focused on hotels' global distribution services and direct marketing and has relationships with nearly 1,000 of China¹s independent hotels.

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