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InterContinental Hotels
Group has promoted Dexter Chia, to vice president, sales & marketing,
Greater China. In his new appointment, Dexter will oversee brand performance and
provide direction with sales and marketing strategies to drive revenue and maximize hotel performance.
Previously regional director of sales & marketing, Greater China, Dexter has made significant
contributions to IHG since joining in 2005.
Edmond
Ip, chief operating officer, Greater China, IHG, said, “Dexter’s track record and proven experience in business development and
strategic planning makes him the ideal person to spearhead our future growth. We are confident that he will uphold our rapid pace of growth,
strengthen brand preference among consumers and establish IHG as the partner of choice for hotel developers in Greater China.”
Dexter has 18 years
of experience in the hospitality industry. Prior to IHG, he held regional sales and marketing positions at various
companies, including Shangri-La Hotels and Resorts and Pan Pacific Hotel and Resorts.
Dexter holds diplomas in Hotel Management, Food and Beverage and a Sales and Service Certificate from “Les Roches” in Switzerland. He
speaks fluent Mandarin and English, and has a working knowledge of German and
French.
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