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LaSalle Investment Management
has appointed French hotel group Accor to manage the Majestic Hotel, following their purchase of the hotel and Majestic Retail Centre.
The Majestic will undergo a comprehensive HK$188
million (approx US$24 million) refurbishment programme to upgrade the hotel to a 4-star
Novotel. The hotel will be closed towards the end of the year for approximately four months to allow the
renovation of all rooms and public areas, after which it will be officially re-branded
as the Novotel Nathan Road Kowloon. Until its closure, the hotel will continue to operate as the Majestic Hotel, managed by
Accor.
The 380-room hotel is located on Nathan Road in Kowloon, providing travellers to Hong Kong with
easy access via MTR to Hong Kong's main commercial and shopping districts on either side of the
harbor. Acclaimed tourist attractions such as Jade Market and Temple Street Night Market are also in
close vicinity.
The Novotel Nathan Road Kowloon will join
the Novotel Century Hong Kong and
the Novotel Citygate to give the brand three high profile locations
in key commercial areas of Hong Kong.
Speaking
of the acquisition of the Majestic and the management contract with Accor, LaSalle Investment Management Regional Director, Mr
Andrew Heithersay, said the hotel had a rich history and its launch as a Novotel will contribute to Hong Kong’s future tourism development.
“Hong Kong retains its position as a leading gateway to China as well as a regional hub for Asia because of the competitive business
environment and broad appeal to leisure travelers,” he said.
“The destination has a serious shortage of quality 4-star accommodation and with a growth rate in visitor numbers of over 8% per annum,
the upgrading of the Majestic to a Novotel will play an important role in addressing the future accommodation needs of Hong Kong.
“The Novotel will appeal to both the business and leisure market segments, particularly given its convenient Nathan Road location.”
Accor’s CEO Greater China, Brian Deeson, said that the hotel was an important addition to the group’s China network and builds on the
success of the Novotel Century Hong Kong and
Novotel
Citygate, which opened in Tung Chung, near the airport, last year.
“The hotel will be upgraded to
Novotel’s new-generation rooms, featuring the latest in contemporary design and communications facilities,” Mr Deeson
said, “It will join Novotels in other key locations around the country including Beijing, Shanghai and Shenzhen, and will give Accor a strategic
presence on the Kowloon side of the Harbour.”
Accor currently operates 78 Novotels in Asia Pacific, including 13 in China. Another 13 Novotels are scheduled to open around Asia Pacific
in the next two years.
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