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Singapore Airlines and the Government of the Australian state of Victoria have signed a two-year
Sin$1 million tourism promotion agreement. The Memorandum of Understanding commits both parties to co-operatively fund programmes to market Victoria as a destination in major Asian
markets, such as China, Japan, India and Singapore. It will complement an existing umbrella agreement with Tourism Australia for strategic
co-operation to promote Australia.
Singapore Airlines is
one of the largest overseas airlines serving Australia by passenger numbers, and accounts for
roughly one in seven international passenger
movements at Melbourne Airport on its three daily flights from Singapore.
The
airline is well-placed to provide travel linkages between Melbourne and the state’s important source markets through the Singapore hub.
Chief Executive Officer of Singapore Airlines, Chew Choon
Seng, said, “This agreement reinforces Singapore Airlines’ commitment to promoting
tourism to Australia. We have been steadfast in that commitment for over 40 years, during which time our operations to, and in, Australia, have
grown significantly.
“We appreciate the support we have received over the years from the Victorian Government, Melbourne Airport and the tourism industry in the
state.
“Melbourne is a modern, cosmopolitan city, which is very attractive to our customers. That is why we’ve been able to grow the number of our
flights to triple-daily,” Mr Chew said.
The Victorian Minister for Tourism, Tim Holding, said the agreement was part of the State Government’s long term plans to grow international
tourism.
“The co-operative marketing partnership will help to reach new and existing audiences. Over the next two years, a series of focused campaigns
will be developed to increase Victoria’s profile as a holiday destination in the key Asian cities Singapore Airlines flies from,” the Minister said.
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