New Travel Products to be launched at City Break Exhibition in Athens

Specialised buyers and suppliers of city breaks such as the Eurostar Group, Brussels International Tourism, Paris Vision and Visit London are among more than 200 exhibitors from 30 countries confirmed to present their latest products and destinations at the 2007 City Break Exhibition, June 11th -13th 2007 at the Faliro Sports Pavilion in Athens.

City Break is an international travel trade exhibition dedicated to the city break market. This business workshop uses Reed Travel Exhibitions successful pre-scheduled appointment system, which runs over the course of three full days and is made up of 36 appointments of 15 minutes each.

This year's show welcome's 55 first-time exhibitors; these include 13 official city tourist offices including Nantes, Reims and Toulouse plus Berlin and Stuggart. Other new cities include Thessaloniki, Salzburg, Ghent, Pardubice, Gibraltar, San Sebastian, Zaragoza and Bern.

City Break is also being used by many of the exhibitors to launch new products. New initiatives at this year's show include:

- Basel Tourism (Switzerland) will present the new TGV through-services from Paris to Basel. Also, new Swiss flights from Euro Airport and the opening of the Airport Hotel Basel, EURO 08.

- Office de Tourisme de Bordeaux will launch their brand new wine and vineyard excursions departing from Bordeaux to the prestigious fine wine growing areas.

- Athens-Attica Hotel-Association will launch two special city break guides and their new hotel guides.

- Geneva Tourism and Convention Bureau. Will be promoting Geneva as a City Break destination and will be launching a Museum pass which allows visiting seven museums for one standard price and the Geneva transport card which offers free transportation on the entire Geneva transportation network, for all hotel residents.

- Visit London, will be utilising City Break 2007 to promote the opening of the 02 Entertainment Complex (June 2007) and the Exhibition Tutankhamen the golden age of the Pharaohs that opens this year in November.

- The Mersey Partnership will launch experiential packages for trade, 2008 celebration Beatle story museum to double in size.

- Scancoming Ltd will present Lisbon as a new City Break destination. City breaks including excursions, transfers, accommodation, online booking facility renewed.

Along with the City Break exhibition, Reed Travel Exhibition will be working with its partner European Cities Marketing to present the first European Cities Tourism Awards 2007 on the last day of the exhibition. The awards will feature two categories; European Tourism City of the Year and The European Tourism Organisation of the Year.

The finalist cities for the European Tourism City of the Year Award are Gothenburg, York and Valencia. For the European Tourism Organisation of the Year award the short listed cities are Copenhagen, Gothenburg, Liverpool, Reykjavik and Valencia.

Welcoming the European Cities Award, Mark Walsh Group Exhibition Director of City Break said, “I am pleased to see the launch of an awards ceremony that recognises cities and the role of Destination Management Companies (DMC) in generating economic success and social contribution of tourism in Europe's cities.”

The European Cities Tourism Awards Ceremony will take place at the Ethnikos Cine Kerameikos Venue, Athens on the 13th June 2007.

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