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Contiki Holidays,
a leader in vacations for 18-35 year-olds, has found that more women than men are travelling around the
world according to the number of tour bookings made in the first six months of this year.
Seven out of every ten tour bookings
at the company were made by a female traveller, an increase of 10% when compared to the same period
last year.
Travellers from Japan, Korea, Taiwan and Singapore made up the female majority, and of that number, close to 60% travelled as individuals.
Japanese and Korean women proved to be the most independent travellers of the four, embarking on various tours to Australia, Europe,
New Zealand and North America.
Nicholas Lim, Director of Sales (Asia) for Contiki Holidays
said, "This trend does not surprise us, we have seen this percentage increase
constantly year-on-year as more and more Asians fulfil their desire to see the world."
"We believe that the modern Asian woman is more independent, increasingly adventurous, has more spending power and above all, keen on
new experiences."
Contiki
tour packages are half guided and half free and easy, allowing travellers the option of selecting their own blend of activities.
By equipping them with knowledge about the area, travellers can then personalise their holiday by indulging in their favourite activity during
their free time, be it sipping espressos at a sidewalk café in Rome or spending hours shopping in a mall. Travellers also appreciate that they
get to enjoy their holidays without having to worry about the logistics of their travel, such as accommodation and transport.
"The Contiki experience is such that even if you choose to travel alone, you will meet with like-minded individuals of a similar age group
from all over the world who are equally excited to participate in the wide array of fun activities on offer while on tour. In addition, we also
attribute our appeal to the fact that all our travellers, both men and women alike, feel safe and looked after when on tour with
us," Lim added.
Tours to Europe proved to be the most popular with many travellers opting to sample different European cities on their first trip to the
continent.
However, it was not all about partying and shopping in some of the
planet's most glamourous cities. An increasing number of female
travellers also participated in more adventurous, 'white knuckle' activities such as whitewater rafting and skydiving.
"Although shopping in cities like Florence, Paris, and Milan was an adventure in itself, Contiki had an amazing range of activities that I never
thought I would try, like whitewater rafting in Austria, something I never thought I would do in a million years! I guess you just feel so
comfortable on a tour where you know everything is well-managed and safe, you become empowered to try new
things," said Ms Yuki Sin, a
consultant, who travelled on a Contiki tour to Europe in 2006.
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