Melbourne Convention + Visitors Bureau (MCVB) recently took twelve Victorian companies on a
roadshow in Asia to showcase Melbourne as the ‘real’ Australian incentive experience.
roadshow visited Singapore, Hong Kong and Shanghai where key decision makers of major
corporations as well as the leading incentive houses and tour operators in each region spent the day
meeting with Melbourne’s premier business event suppliers.
Designed to position Melbourne as the Australian city that delivers a truly unique and authentic
travel experience, the roadshow introduced Asian clients to some of Melbourne’s luxury hotels;
unique attractions and venues; and corporate team building and specialist event management
MCVB members involved in the Asia Roadshow were: Phillip Island Nature Park, Crown Hotels,
Sofitel Melbourne, Qantas, IHG, Oaks Hotels & Resorts, Grand Hyatt, Directions DMC, Big Stick Adventures, Wise Connections, Flemington &
the Melbourne Cup Carnival and Sovereign Hill Museums Association.
Edwina San, Manager International Incentives said,
"Asian groups are realising the benefits of staff motivation programs and are prepared to
spend money to reward their top achievers. Melbourne delivers exactly what they are looking for – an authentic Australian experience in the
style and shopping capital of the country."
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