Close on the heels of placing
a massive aircraft
order for 93 firm and 50 optional aircraft at an investment of
around US$ 35 billion, Emirates Airline is investing another US$ 600-plus million in inflight products and
has entered into long-term agreements with B/E Aerospace, Panasonic Avionics
Corporation, and JAMCO Corporation. The contracts for top-of-the-range, custom-built cabin interior products and next generation inflight entertainment and communication
systems were signed by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, and are
applicable to the airline's new aircraft purchases as well as retrofits to its existing fleet.
said, "In the
fiercely-contested premium air travel segment, seat comfort and inflight entertainment are the key differentiators, and we intend to stay
ahead of the game with our ground-breaking entertainment system, ice, and the corporate jet quality of our premium classes."
In a deal worth US$ 120 million, Emirates has selected B/E Aerospace,
a leading manufacturer of aircraft cabin interior products to
retrofit its existing B777-300ER and A340-500 fleet, and equip its new B777 aircraft with the airline's signature First Class private suites and
lie-flat Business Class seats. In addition, the contract includes First Class private suites installation for the airline's new A380 aircraft
purchases. It does not cover optional aircraft.
Emirates' First Class private suites
were first introduced by the airline in 2003.
Amongst the suite's key features are: a fully-flat bed with in-seat massage, dine-on-demand room service, in-suite personal mini bar, and
sliding doors for the ultimate in privacy. The suites also offer extended floor space, stowage room for hand baggage and a personal
Emirates Business Class boasts multi-zone massage seats that recline to a 78" long lie-flat bed, providing ample room for taller passengers.
The seats ensure maximum personal space with high privacy dividers.
Emirates has also inked a massive US$ 500 million deal with PAC for the
eX2 inflight digital entertainment system, which includes interactive audio, video, games, communication and connectivity support, for the airline's existing fleet and new aircraft purchases.
Panasonic's eX2 system powers Emirates' signature ice (information, communication, entertainment) system which offers
over 600 channels of on-demand entertainment, together with seatback sms and email services, and live text news
updates throughout the flight.
At present almost 60% of Emirates' fleet is ice equipped, and by December 2008 the airline
will have increased the system's
presence to cover about 70% of its fleet.
An enhanced version of ice, called the ice Digital Widescreen featuring
wide-screen TVs measuring 23" in First
Class, 17" in Business and 10.6" in Economy, offer even more programming choices, as well as innovative features such as My USB and My
Playlist. This is already being introduced as part of a continual upgrade
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