Korean Air sponsors the Louvre's New Multimedia Guide

Korean Air is sponsoring the Musée du Louvre's new multimedia guide in an effort to promote cultural exchange between France and Korea. 

The museum's multimedia guide is an innovative project aiming to offer visitors a revolutionized viewing experience with its video functions, interactive content and options to personalize museum visits. The guide provides an immense resource database which contains recorded interviews with museum conservators and lecturers, as well as commentaries with different approaches tailored for specific thematic visits. The Musée du Louvre is home to such a wealth of art and historical treasures that it is impossible to see everything in one visit, so this pioneering new Korean Air digital guide will enable visitors to plan and enjoy multiple visits.

Moreover, programs and sequences can be downloaded from the Louvre's website, making the  guide accessible to people around the world. The Korean Air guide also acts as a personal directory with its consultation interface, artwork location function and visitor orientation. It provides descriptive reading about the works and sign language to enhance accessibility for disabled visitors. It is expected that the new multimedia approach will substantially increase the usage rate, enhancing the viewing experience of the 600,000 Louvre visitors each year.

Mr. Dal-Ho Kang, Managing Vice President of Korean Air's Europe Regional Headquarter, said, "We are very proud to be able to take part in the Louvre's new multimedia guide project and help enhance visitors' viewing experience. Korean Air is committed to promoting cultural exchange between Korea and the global destinations we serve. Korean Air strives to complement its excellent services by offering Korean and other visitors to Paris the best tool to appreciate the very best works of art."

As part of Korean Air's sponsorship, the Louvre will add Korean to the guide's existing language options. Korean tourists visiting the Louvre can enjoy over 35,000 works of art in the museum and appreciate French culture in their mother tongue.

The sponsorship brings Korean Air into contact with millions of foreign visitors to the Louvre. As one of the most revered international centers for art enthusiasts, the Louvre will open up a huge potential customer base to Korean Air, increasing the brand awareness of the carrier in the European market.

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