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Delivering Asia Communications has entered into a strategic partnership with ScottAsia Communications to strengthen both firms’ ability to build brands and provide integrated communications and publishing solutions to Asia’s leading travel industry players.
“The partnership gives ScottAsia’s clients access to a global database of travel agents and media. In
turn, Delivering Asia’s clients can benefit from ScottAsia’s specialist database of media in Thailand
and the Mekong region,” said Mark Armsden, Director, Delivering Asia Communications.
According to PATA statistics, the travel industry in Asia Pacific has averaged growth of 6.2% a year for the last five years, with China, the
Mekong region and India leading the way. However, Ken Scott, Managing Director of ScottAsia, warns that profitability for travel companies
is far from guaranteed given the need to gain and retain market recognition and constantly upgrade products and service.
“While some travel operators are doing well,” said Mr Scott, “they have to constantly fight for market share in a world where hotels, airlines
and tour operators are increasingly struggling to differentiate their brand from the competition. Purchasing decisions follow
perception. That’s why impactful communications are indispensable.”
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