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Leonardo
Media has been selected by Utell Hotels & Resorts, a service of Pegasus Solutions, to provide an eBook solution for their
Niche Brands and Utell Collections - commencing with the Spa and Golf Collections and Luxury and Boutique Niche Brands.
Under the agreement, Leonardo will provide Utell with a template driven eBook for each Collection that will permit free format textual content for
customisation of message by Hotel and by Collection as and when they grow.
A key feature
of the solution is the "auto-update functionality" that enables Utell to make regular updates to their textual and image content via a portal, feeding
directly from the Utell Digital Asset Management Platform – ensuring that information displayed is always fresh and up-to-date.
Commenting on the announcement Alan Jeffers, COO - Hotel Representation Services, Pegasus said, "T he introduction of e-books further
enhances our reputation of providing an unrivaled range of innovative marketing and distribution solutions for member hotels. In particular,
eBooks will provide the speed and flexibility hotels require as Utell Hotels & Resorts expands the range of elective marketing initiatives delivered
online to increasingly targeted audiences."
See
other recent news regarding:
Leonardo,
Utell,
GDS,
Pegasus
Solutions
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