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Luxury hotel chain, Banyan Tree Hotels & Resorts has joined Galileo’s Best Available Rate (BAR)
programme, adding all Banyan Tree properties to the GDS’ BAR programme.
Listed on the Singapore Exchange, Banyan Tree Holdings
is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific.
The group currently manages and/or has ownership interests in 23 resorts and hotels, 61 spas, 62 retail
galleries and two golf courses. Following the recent launch of its independent GDS chain code (BY) in September, Banyan Tree
signed
up to Galileo’s BAR programme to ensure that its lowest unrestricted public rates are made available in the Galileo system.
“We are very happy to participate in Galileo’s Best Available Rate programme which complements our sales and marketing objectives
through increased brand share and bookings, and provides a consistent rate policy across our distribution platforms,”
said Melinda
Yeoh, Group Director Distribution of Banyan Tree Hotels. “Additionally, with this programme, we will be able to assure our guests that the rate they
get from a travel agent is the best available.”
Banyan Tree joins other major hotel chains participating in the programme in the Asia Pacific including Starwood Hotels & Resorts
Worldwide Inc.; Marco Polo Hotels; ANA Hotels International; Langham Hotels International; Sol Melia Hotels; Meritus Hotels & Resorts;
Shangri-La Hotels & Resorts; Oberoi Hotels & Resorts; Raffles Hotels & Resorts; Mandarin Oriental Hotels Group; and Millennium &
Copthorne.
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