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Air Berlin, Germany’s second-largest airline and
one of Europe’s largest low fare carriers, is now managing its sales, reservations, inventory and
route network worldwide, using the Amadeus Altéa Customer Management Solution (CMS).
Following successful transition from charter airline to new generation carrier, Air Berlin
needed a scaleable solution able to support sales and growth opportunities across all distribution channels, including tour operator sales, and
using a central repository for customer information. Furthermore, Altéa CMS allows the airline to strengthen its innovative business model by
providing easy integration with partner airlines as well as crucial internal systems such as contract management.
Thorsten Scherzer, Air Berlin’s Head of Distribution,
said, “From a technology perspective, it is our priority to maximise our revenues by
using our customer information intelligently in a way that allows us to better meet their needs.”
“With Altéa CMS we are able to
enhance interaction with our partner airlines, provide more consistent customer information and streamline our business processes. With almost
20 million customers, having complete confidence in our IT systems, which Altéa gives us, is
essential” Mr. Scherzer said.
Air Berlin is using Amadeus Altéa CMS to manage inventory, make schedule changes, re-accommodate passengers, process special service
requests and run revenue management functions. The airline is also able to offer its customers improved servicing capabilities in areas such as
chargeable special service requests, which will allow Air Berlin to generate additional revenue opportunities.
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