Emirates Airline is
getting ready to launch a transcontinental road show blitz to support a flurry of route
launches across the world. From Ahmedabad in India to Sao Paulo in Brazil, Emirates is criss-crossing the globe in the coming
months with a series of events to publicise the latest additions to the airline's increasingly global
The promotions, which come hot on the heels of the successful Venice route launch, start in Sao
Paulo, one of the most important financial centres in Latin America. Road shows will be held there on
14 and 15 August to support the beginning of the Emiratesí service on October 1st. Further road show
activities are planned in the effervescent city of Rio on 21 and 22 August.
In Europe, Emirates will address the travel trade in Newcastle in the UK on August 23rd, to promote
its sixth gateway into the UK, with services starting September 1st.
After Tyneside, it's back across the Atlantic to the United States to promote the December 3rd Houston launch. Events are taking place in
Houston itself on August 29th, with further activities in Miami on September 6th and in Dallas on September 28th.
10 September, another continent comes into the frame with India. Emirates is organising a road show in Ahmedabad, India's sixth largest
city and a place sometimes dubbed the "Manchester of the East" because of its booming textile industry. Emirates will fly there from October
In Canada, road shows to support the new Toronto service, which begins October 29th, will take place in Toronto on September 19th and
later in Calgary on September 24th.
Emirates' road shows are aimed at raising awareness, primarily within the travel and tourism industry, ahead of the start of a new service.
They involve trade presentations, dinner functions and press briefings.
Mike Simon, Divisional Senior Vice President, Corporate Communications,
said, "This is a busy year for Emirates as far as route launches
and the resulting promotional activities go. But, as ever, we are ready for the challenge. It is an exciting time for the airline as it continues to
spread its wings across new boundaries and further establish its international reputation. We are particularly keen to launch services into
South America and we now offer the only direct air link between Venice and the Middle East."
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